The once-missing piece in health apps—identified by Dr. Josh West—may facilitate behavior change
Dr. Josh West and his colleagues analyzed health and fitness apps shortly after they first appeared on the app store. In fact, their study —“There's an App for That: Content Analysis of Paid Health and Fitness Apps”
Users in this study “coded” apps into different categories, such as predisposing, enabling, or reinforcing. An app labeled as “reinforcing” provided social networking, encouragement, or evaluation from oneself or a coach, whereas apps coded as “predisposing” or “enabling” provided knowledge or information, similar to what one could learn from a book.
Not surprising for its time, this study showed that apps were least likely to be labeled as “reinforcing.” Dr. West et. al concluded that the lack of social support “[appeared] to be a missed opportunity given the capacity of emerging mobile device technology.”
In another study
A decade later, we see that health and fitness app creators jumped on the opportunities that Dr. West et. al cited as missed, especially when gyms closed during the COVID-19 pandemic
Moreover, a recent study
However, social comparison on the other hand ultimately leads to lower physical activity. Healthy competition can promote physical activity, but users should avoid unhealthy comparisons.
To hear more about technology and behavior change, listen to Dr. West’s feature on the Y Health podcast.